UK Insurer Aviva Is Getting Back On Track By Stressing Profits, Not Scale
CEO Andrew Moss has given the British insurer a new direction. Under a new strategy formally unveiled last November, Aviva is devoting its attention to a select number of core markets.
Jonathan Kandell
June 6, 2011
Andrew Moss, chief executive officer of Aviva Plc, poses at the company's headquarters in London, U.K., on Friday, July 31, 2009. Aviva Plc, the U.K.'s second-biggest insurer by market value, swung to a first-half profit as margins on the sale of life insurance policies increased. Photographer: Jason Alden/Bloomberg
JASON ALDEN/BLOOMBERG
